As the Vice President of Client Strategy & Success at PERSUIT, David Falstein is responsible for ensuring the success of PERSUIT’s clients. While he is a licensed attorney, David was always focused on the business of law. While completing his JD/MBA at Michigan State, he wrote his thesis on Alternative Fee Arrangements (“AFAs”). David played an instrumental role implementing value-based pricing and matter level RFPs in a legal sourcing role for Johnson & Johnson. Today, David consults legal department leaders on legal ops best practices and provides strategic guidance to dozens of F500 corporations around designing and implementing more objective and competitive outside counsel selection processes.