Product Launch Workshop for In-House Counsel: Navigating Product Related Legal and Marketing Issues from Inception to Sale
Tuesday, November 19th • 12:00 PM – 2:45 PM ET
In today’s fast-paced e-commerce and retail world, a robust product launch strategy is the game-changer – igniting buzz and excitement, captivating the ideal buyer/audience, and supercharging sales and revenue – with a launch that delivers real impact and value. At every phase of the strategy, businesses in this sector must balance bold innovation and stay attentive and vigilant of legal risks.
Join us at 12pm ET / 9am PT on Tuesday, November, 19 asPaavana Kumar and Alexa Meera Singhdeep dive into the journey of a hypothetical product launch! As we walk through the entire marketing plan, we’ll uncover essential growth strategies and tackle critical challenges like:
Adhering to complex laws regarding product compliance and e-commerce tactics
Implementing and complying with the latest regulatory, advertising, and privacy developments across subscription models and more
Spotting dark patterns and reviewing acceptable advertising tactics in the user experience, including as it relates to the collection and use of consumer data
Engaging and leveraging influencer talent
Ensuring authentic consumer reviews
Optimizing consumer promotion initiatives
Inclusion of Generative AI in various phases of a product launch strategy
Who Should Attend
This program is designed for both experienced and new in-house counsel who handle or manage product related issues for their organization.
