Negotiating Key Contract Terms in Sports Sponsorship Deals: What In-House Counsel Need to Know
Thursday, July 10th • 12:00 PM – 1:45 PM ET
With the global sports sponsorship market projected to exceed $190 billion by 2030, in-house legal teams are increasingly involved in structuring, negotiating, and enforcing complex sponsorship agreements. These deals are not only high-value, but also high-visibility—and getting them right means understanding the commercial goals, risk allocations, and enforcement nuances from both sides of the table.
Join us on Thursday, July 10 at 12pm ET as Brad Auerbach and Jonathan Galst of OGC, unpack the essential elements of sports sponsorship agreements, from exclusivity and category restrictions to activation obligations and renewal traps. Whether you’re advising a brand, rights holder, or athlete, this CLE will help you spot landmines before they detonate and secure terms that serve your business partners and your company.
What You’ll Learn:
Core contract terms that define sponsorship success: term, territory, category, and more
How to approach exclusivity and category conflicts to avoid future disputes
Practical strategies for negotiating activation rights and performance obligations
Current trends and legal risks shaping modern sponsorship deals
Who Should Attend
This program is designed for in-house counsel who advise on commercial transactions, marketing partnerships, or IP/licensing matters. It’s particularly relevant for those supporting consumer-facing brands, sports and media entities, or companies evaluating new sponsorship opportunities.
