AI-Powered Crisis and Reputation Management for In-House Counsel: How Legal Needs to Navigate the Modern Feedback Loop
Wednesday, December 6th • 12:00 PM – 2:45 PM ET
General counsel – and other legal leaders tasked with reputation management – need a better understanding of the modern feedback loop and how opposition narratives propagate. Artificial intelligence helps make that possible.
In the last year alone, the spread of false narratives has had an incredible impact on corporate behemoths — market manipulation, executive attacks, retail disruption, ESG backlash, and more. Combatting misinformation has become more challenging than ever before.
Join us on Wednesday, December 6 at 12pm ET. With Peter Duda, Eric Blankenbaker, and Josh Kaufman, from Weber Shandwick will discuss how legal leaders can be best prepared for the continued evolution of crisis communications in a world of radical complexity.
Discussion topics include:
Understanding the Modern Feedback Loop
Online Tactics and Provocateurs
The Impact of False Narratives
Challenges in Combatting Misinformation
Collaboration Between Legal and Communications Teams
Leveraging AI for Crisis Communication
Case Studies and Success Stories
Weber Shandwick has helped numerous general counsels and other legal leaders partner with corporate communicators to steer their companies through these risks by leveraging Artificial Intelligence to analyze the instigators, anticipate their demands, and test-drive whether a company’s response will resonate.
Who Should Attend This program is designed for in-house counsel managing or handling crisis or corporate communications for their organizations.
