Paavana Kumar

Paavana helps major advertisers, retailers, disruptive e-commerce companies and startups assess risk and comply with the shifting landscape of advertising and media law.  Clients rely on her counsel as they work to promote innovative products, run high-exposure campaigns and streamline the online customer experience.

Paavana is particularly experienced at navigating cutting-edge social commerce issues. She frequently advises businesses looking to leverage influencer talent, engage creatively on social media, and reimagine (or launch) e-commerce and subscription programs. Her ability to quickly spot and assess issues and provide efficient, practical advice makes her an invaluable sounding board for C-Suite executives and general counsel facing high-stakes judgment calls ranging from social media opportunities to major business model changes. Paavana works with brands in almost every industry sector including fashion and cosmetics, food and beverage, entertainment streaming, and software.

Paavana delivers practical advice for clients at all stages of growth — from subscription box startups to major technology and retail companies. She is also closely following industry trends such as the rising use of generative AI.  She is a recognized thought leader who frequently speaks and writes about e-commerce and influencer marketing for in-house counsel and industry stakeholders.

 

Jordan Thompson

Jordan counsels creative agencies and production companies in advertising, intellectual property (IP) and branded content-related matters. She plays a key role in the development, production and distribution of original content and the use of third-party IP.

While working with agencies that represent major consumer retail brands across various industries, including food, furniture, automotive, financial services and consumer electronics, Jordan aligns herself with each client’s business goals. Engaged and inquisitive, she understands the commercial significance of each matter and provides thoughtful guidance to achieve short- and long-term goals.

In addition to drafting and reviewing campaign-related documents and creative concepts, Jordan assists clients in ensuring their product claims comply with truth-in-advertising laws. She supports creative promotional strategies, including the use of contests and sweepstakes in accordance with state regulations. Jordan also helps negotiate licenses for music and other third-party IP use in commercials.

This program is approved for NY CLE credit.

This program is appropriate for newly admitted attorneys and experienced attorneys.

Essential Retail and E-commerce Updates for In-House Counsel: Navigating Recent FTC Guidance on Dark Patterns, Subscriptions, and More

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Event Description

The past several years have seen historically brick-and-mortar retailers transitioning to digital and social media, while significantly restructuring their offerings to promote installment and subscription-based solutions, redirecting spending towards omnichannel consumer engagement and leveraging new technologies such as generative AI.  In addition, retailers are positioning their e-commerce and subscription platforms to capitalize on virtual experiences such as group savings and promotions, interactive influencer marketing campaigns and shoppable entertainment (what has become known as “social commerce”).

 

Join Paavana Kumar and Jordan Thompson in-person (NYC) on Wednesday, March, 20 at 630 pm ET, as they deep dive into these evolving retail and e-commerce practices—and their potential for consumer deception—that state and federal regulators are keenly focused on. “Dark patterns” in e-commerce include subscription traps, junk fees, drip pricing, fake countdown clocks, deceptive collection of personal data and more. The FTC is currently in a flurry of rulemaking on these topics – which means they can assess more and more significant civil penalties for violations.  The regulators are gearing up for a spate of enforcement actions, and the class action bar is closely keeping track.

 

This session will cover essential updates, including:

 

  • A deep dive into regulatory priorities and the steps retailers should be taking today to ensure they don’t run afoul of existing and upcoming legislation
  • Guardrails around other key retail practices such as promotions and discounts, loyalty programs and gift card initiatives
  • Influencer marketing and the use of reviews and rankings in light of the FTC’s updated Endorsement Guides and proposed rule on Consumer Reviews

This event is in-person only and will not be recorded or live-streamed.

 

Who Should Attend

This program is designed for both experienced and new in-house counsel who handle or manage retail, advertising or other FTC-related issues for their organization.

 

There is NO COST to attend this LIVE program!

This LIVE program is FREE thanks to our gracious sponsor, Davis+Gilbert!

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