Paavana Kumar
Paavana helps major advertisers, retailers, disruptive e-commerce companies and startups assess risk and comply with the shifting landscape of advertising and media law. Clients rely on her counsel as they work to promote innovative products, run high-exposure campaigns and streamline the online customer experience.
Paavana is particularly experienced at navigating cutting-edge social commerce issues. She frequently advises businesses looking to leverage influencer talent, engage creatively on social media, and reimagine (or launch) e-commerce and subscription programs. Her ability to quickly spot and assess issues and provide efficient, practical advice makes her an invaluable sounding board for C-Suite executives and general counsel facing high-stakes judgment calls ranging from social media opportunities to major business model changes. Paavana works with brands in almost every industry sector including fashion and cosmetics, food and beverage, entertainment streaming, and software.
Paavana delivers practical advice for clients at all stages of growth — from subscription box startups to major technology and retail companies. She is also closely following industry trends such as the rising use of generative AI. She is a recognized thought leader who frequently speaks and writes about e-commerce and influencer marketing for in-house counsel and industry stakeholders.
Jordan Thompson
FREE LIVE CLE CREDIT IS ONLY AVAILABLE FOR IN-HOUSE COUNSEL (FRACTIONAL GCs, GOVERNMENT ATTORNEYS, & ALSP ATTORNEYS INCLUDED) AND SUBSCRIBERS TO IN-HOUSE CONNECT ON-DEMAND.
IF YOU ARE A LAW FIRM ATTORNEY YOU ARE WELCOME TO ATTEND OUR LIVE EVENTS BUT UNLESS YOU ARE SUBSCRIBED TO IHC ON-DEMAND, WE WILL NOT BE PROCESSING YOUR CLE REQUESTS.
This program is approved for CLE credit in the following states: New York, Pennsylvania, California, Illinois, Texas.
This program is pending CLE credit in the following states: Georgia, Iowa, Minnesota, Missouri, North Carolina, Ohio, Tennessee, Utah, Vermont, Wyoming and Wisconsin.
This program is pending CLE and CPD credit for self-application by the attorney or for reciprocal CLE credit in the following states: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Hawaii, Idaho, Indiana, Kansas, Kentucky, Louisiana, Maine, Montana, Nebraska, Nevada, New Jersey, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Québec, Rhode Island, South Carolina, Virginia and Washington.
We do NOT provide CLE for: Mississippi.
From Likes to Lawsuits: Avoiding Pitfalls in Influencer and User-Generated Content for In-House Counsel
Event Description
Social media marketing has become a cornerstone of modern advertising, driving engagement, building brands, and fueling competition. However, without a clear legal strategy, it can expose organizations to significant risks, including claims of IP infringement, violations of publicity rights, and breaches of consumer protection laws. For in-house counsel, understanding how to navigate these risks is critical to protecting their organization’s brand and ensuring compliance.
Join us on Tuesday, February 11, 2025 at 2pm ET / 11 am PT for Program THREE of the IHC Advertising Law Summit, as Paavana Kumar, Jordan Thomson and Andrew Richman explore the legal complexities of influencer marketing and user-generated content (UGC). They will detail how to stay competitive while minimizing exposure to costly claims and legal pitfalls in the evolving digital landscape.
Key Takeaways:
- Managing Legal Risks: Understand how to avoid IP infringement, publicity rights violations, and consumer protection claims in social media campaigns.
- Best Practices for Influencer and UGC Campaigns: Gain strategies for crafting legally sound partnerships with influencers and leveraging user-generated content effectively.
- Protecting Your Organization’s Brand: Discover tools to safeguard your organization while maximizing the impact of your social media marketing efforts.
Who Should Attend
This webinar is designed for in-house counsel and legal professionals who manage advertising, marketing, and brand protection in a digital-first world.
There is NO COST to attend this LIVE program!
This LIVE program is FREE thanks to our gracious sponsor, Davis+Gilbert! If you can’t make it to the live program, the recording will be available for viewing via our paid CLE library, In-House Connect On-Demand!