From Likes to Lawsuits: Avoiding Pitfalls in Influencer and User-Generated Content for In-House Counsel

Social media marketing has become a cornerstone of modern advertising, driving engagement, building brands, and fueling competition. However, without a clear legal strategy, it can expose organizations to significant risks, including claims of IP infringement, violations of publicity rights, and breaches of consumer protection laws. For in-house counsel, understanding how to navigate these risks is critical to protecting their organization’s brand and ensuring compliance.

Join us on Tuesday, February 11, 2025 at 130pm ET / 1030 am PT for Program THREE of the IHC Advertising Law Summit, as Paavana Kumar, Jordan Thompson and Andrew Richman explore the legal complexities of influencer marketing and user-generated content (UGC). They will detail how to stay competitive while minimizing exposure to costly claims and legal pitfalls in the evolving digital landscape.

Key Takeaways:

• Managing Legal Risks: Understand how to avoid IP infringement, publicity rights violations, and consumer protection claims in social media campaigns.
• Best Practices for Influencer and UGC Campaigns: Gain strategies for crafting legally sound partnerships with influencers and leveraging user-generated content effectively.
• Protecting Your Organization’s Brand: Discover tools to safeguard your organization while maximizing the impact of your social media marketing efforts.

Who Should Attend

This webinar is designed for in-house counsel and legal professionals who manage advertising, marketing, and brand protection in a digital-first world.

There is NO COST to attend this LIVE program!

This LIVE program is FREE thanks to our gracious sponsor, Davis+Gilbert! If you can’t make it to the live program, the recording will be available for viewing via our paid CLE library, In-House Connect On-Demand!