Bradford Auerbach brings extensive media and technology experience to his clients. Brad has had success in structuring many groundbreaking deals with a diverse range of rights holders, including NFL, NBA, NHL, HBO, MTV, Live Nation, Marvel Entertainment, International Olympic Committee, English Premier League, Screen Actors Guild, every significant Hollywood studio, each of the major record labels, ESPN, Sesame Workshop, The Smithsonian Institution, National Geographic and Getty Images, among numerous others. He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of mobile, cable, satellite, hardware, software, distribution and production companies.
Jonathan Galst has extensive legal and business experience in the sports, media, and entertainment industries, representing sports leagues, content rights acquirers and distributors, production companies, and marketing agencies. Jonathan regularly supports his clients in the planning, structuring, and negotiation of a wide variety of commercial agreements, including those for live game telecast rights, network affiliation, content distribution, sponsorships, consumer products licensing, marketing, television production development and licensing, talent, and live events. Over the course of his career, with a focus on creative deal-making to overcome obstacles designed to ensure successful long-term relationships for his clients, Jonathan has worked on some of the biggest rights deals in all of sports and media, handling agreements with major television networks, Fortune 500 companies, cable and satellite distributors, digital platforms, documentary producers, and boxing promoters.
FREE LIVE CLE CREDIT IS ONLY AVAILABLE FOR IN-HOUSE COUNSEL (FRACTIONAL GCs, GOVERNMENT ATTORNEYS, & ALSP ATTORNEYS INCLUDED) AND SUBSCRIBERS TO IN-HOUSE CONNECT ON-DEMAND.
IF YOU ARE A LAW FIRM ATTORNEY YOU ARE WELCOME TO ATTEND OUR LIVE EVENTS BUT UNLESS YOU ARE SUBSCRIBED TO IHC ON-DEMAND, WE WILL NOT BE PROCESSING YOUR CLE REQUESTS.
This program is approved for CLE credit in the following states: New York, Pennsylvania, California, Illinois, Texas.
This program is pending CLE credit in the following states: Georgia, Iowa, Minnesota, Missouri, North Carolina, Ohio, Tennessee, Utah, Vermont, Wyoming and Wisconsin.
This program is pending CLE and CPD credit for self-application by the attorney or for reciprocal CLE credit in the following states: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Hawaii, Idaho, Indiana, Kansas, Kentucky, Louisiana, Maine, Montana, Nebraska, Nevada, New Jersey, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Québec, Rhode Island, South Carolina, Virginia and Washington.
We do NOT provide CLE for: Mississippi or Arkansas.
This program is appropriate for newly admitted attorneys and experienced attorneys.
Negotiating Key Contract Terms in Sports Sponsorship Deals: What In-House Counsel Need to Know
Event Description
With the global sports sponsorship market projected to exceed $190 billion by 2030, in-house legal teams are increasingly involved in structuring, negotiating, and enforcing complex sponsorship agreements. These deals are not only high-value, but also high-visibility—and getting them right means understanding the commercial goals, risk allocations, and enforcement nuances from both sides of the table.
Join us on Thursday, July 10 at 12pm ET as Brad Auerbach and Jonathan Galst of OGC, unpack the essential elements of sports sponsorship agreements, from exclusivity and category restrictions to activation obligations and renewal traps. Whether you’re advising a brand, rights holder, or athlete, this CLE will help you spot landmines before they detonate and secure terms that serve your business partners and your company.
What You’ll Learn:
- Core contract terms that define sponsorship success: term, territory, category, and more
- How to approach exclusivity and category conflicts to avoid future disputes
- Practical strategies for negotiating activation rights and performance obligations
- Current trends and legal risks shaping modern sponsorship deals
Who Should Attend
This program is designed for in-house counsel who advise on commercial transactions, marketing partnerships, or IP/licensing matters. It’s particularly relevant for those supporting consumer-facing brands, sports and media entities, or companies evaluating new sponsorship opportunities.
There is NO COST to attend this LIVE program!
This program is FREE thanks to our gracious sponsor, Outside GC! If you can’t make it to the live program, the recording will be available for viewing via our paid CLE library, In-House Connect On-Demand!
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