Product Launch Workshop for In-House Counsel: Navigating Product Related Legal and Marketing Issues from Inception to Sale

In today’s fast-paced e-commerce and retail world, a robust product launch strategy is the game-changer – igniting buzz and excitement, captivating the ideal buyer/audience, and supercharging sales and revenue – with a launch that delivers real impact and value. At every phase of the strategy, businesses in this sector must balance bold innovation and stay attentive and vigilant of legal risks.

Join us at 12pm ET / 9am PT on Tuesday, November, 19 as  Paavana Kumar and Alexa Meera Singh deep dive into the journey of a hypothetical product launch! As we walk through the entire marketing plan, we’ll uncover essential growth strategies and tackle critical challenges like:

• Adhering to complex laws regarding product compliance and e-commerce tactics
• Implementing and complying with the latest regulatory, advertising, and privacy developments across subscription models and more
• Spotting dark patterns and reviewing acceptable advertising tactics in the user experience, including as it relates to the collection and use of consumer data
• Engaging and leveraging influencer talent
• Ensuring authentic consumer reviews
• Optimizing consumer promotion initiatives
• Inclusion of Generative AI in various phases of a product launch strategy

Who Should Attend

This program is designed for both experienced and new in-house counsel who handle or manage product related issues for their organization.

There is NO COST to attend this LIVE program!

This LIVE program is FREE thanks to our gracious sponsor, Davis+Gilbert! If you can’t make it to the live program, the recording will be available for viewing via our paid CLE library, In-House Connect On-Demand!