Protecting Brand Value in a Digital World: Practical Strategies for In-House Counsel

For in-house legal teams, protecting brand value now means navigating a growing range of digital threats that can quickly escalate into legal, operational, and reputational risk. Counterfeit products, cybersquatting, social media impersonation, misuse of brand keywords, and data breaches involving sensitive information all create challenges that require more than a traditional trademark response. This program will examine how in-house counsel can approach these issues strategically, using civil, criminal, and regulatory tools to protect the business in an increasingly complex digital environment.

Join us in New York City on Tuesday, April 21, 2026 for this in-person program as Suzanne M. Hengl and Brendan F. Quigley of Baker Botts explore practical legal and business strategies for defending brand value online. Attendees will gain insight into how companies can detect and address counterfeit activity, respond to domain name and cybersquatting disputes, manage impersonation and keyword misuse on digital platforms, and navigate the legal implications of data breaches that threaten brand integrity and corporate reputation.

What you’ll learn:

• How to identify and prioritize digital threats that can erode brand value
• Practical strategies for responding to counterfeit activity and online marketplace misuse
• Legal options for addressing domain name disputes, cybersquatting, and social media impersonation
• How data breaches and information theft can create downstream brand and reputation risks
• When civil, criminal, and regulatory approaches can work together in a coordinated response