Ashlyn Donohue, Sr. Director, Legal, LinkSquares
Ashlyn made a contract with herself that she was going to be an attorney who solved business problems, no matter how her path down the mountain looked. Today, she is the Director of Legal at Boston-based legal tech startup LinkSquares, front and center as “customer zero” helping the company solve legal, business, and product challenges on the daily. It takes drive, intentionality, and experience to help scale a growing startup’s legal team while also advising on its product strategy.
Katherine Nagel, Assistant General Counsel, Accession Risk Management Group
Provides balanced and well-structured strategies to achieve both client and business line priorities for the short and long term. She is a DEI advocate – especially when it comes to women in the workplace.
Alyssa Verzino, Director, Customer Marketing, LinkSquares
Alyssa Verzino is an experienced marketing professional with a strong background in content and community production management. Currently working at LinkSquares since October 2020, Alyssa has held various titles, including Senior Content and Community Production Manager, Senior Content Marketing Manager, and Content Marketing Manager. Prior experience includes serving as Community Lead at WeWork and Marketing Associate at Talla. Alyssa also held the position of Account Manager at FlatWorld and completed marketing internships at PTC and Meeting Street. Alyssa holds a Bachelor of Science in Marketing from Providence College and has furthered education at Florence University of the Arts and Apicius International School of Hospitality.
This program is not Eligible for CLE Credit.
From Best Practices to Breakthroughs: Change Leadership for CLM Success
Event Description
Contract lifecycle management isn’t just a workflow—it’s a change initiative. Without a clear purpose, stakeholder alignment, and an adoption plan, even strong CLM tools underperform. This session shows in-house legal leaders how to connect CLM to business outcomes, secure buy-in across functions, and build an iterative program that actually sticks.
Join us on Tuesday, December 2, 2025 at 3:00 PM ET / 12:00 PM PT as Ashlyn Donohue (Sr. Director, Legal, LinkSquares), Katherine Nagel (Assistant General Counsel, Accession Risk Management Group), and Alyssa Verzino (Director, Customer Marketing, LinkSquares) share practical strategies to define your “why,” structure the rollout, and drive lasting adoption.
Key Takeaways
- Define your “why.” Tie CLM goals to revenue, risk, and cycle-time metrics—and set measurable success criteria.
- What to build first. Prioritize use cases, templates, and clause governance to avoid sprawl and rework.
- How to drive adoption. Stakeholder mapping, enablement, and change communications that make new behaviors stick.
- Sustain and scale. Operating cadences, dashboards, and feedback loops that keep CLM improving post–go-live.
Who Should Attend
In-house legal professionals leading contracting and transformation initiatives—GCs, AGCs, corporate counsel, legal operations leaders, and contract managers who want a practical roadmap linking CLM to business impact.
This program is not Eligible for CLE Credit.
There is NO COST to attend this program!
This program is FREE thanks to our gracious sponsor, LinkSquares! – All-in-One Contract Management Platform, powered by LinkAI. If you can’t make it to the live program, the recording will be available for viewing via our Free Video Library.
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