Tailoring Playbooks: How to determine and cater to your audience


One size fits all, doesn’t always fit all. While creating one playbook for a single audience may prove helpful to some, for others, it can be a hindrance to communication across the company. Keeping in mind sales, and other portions of your team can allow for easier communication within your team and with third parties. This was demonstrated by Playbook professional Sona Sulakian, co-founder of Pincites, in a recent webinar. Check it out on In-House Connect On-Demand.

In-house counsel, who do you consider when making a playbook?

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